Sales Director – Middle East, Africa & Turkey
Zaid Asfour is the Sales Director for Fluke Reliability in the Middle East, Africa, and Turkey, leading regional growth for connected reliability solutions, including condition monitoring, alignment, and precision maintenance technologies. With over 17 years of experience in the industrial technology sector—11 of them with Fluke and 6 with Schneider Electric—Zaid has a proven track record in strategic sales leadership, channel development, and key account management across the Gulf and broader Middle East. A recognized advocate for digital transformation in asset reliability, Zaid works closely with major industrial operators, utilities, and giga projects to help them improve uptime, optimize
maintenance strategies, and achieve sustainable operational excellence.
